On Business GrowUp
02 / FRANCHISE

We Open European Markets to Your Brand

We select the target market, introduce your brand to suitable franchise investors and prepare a market-entry brief once an investor has been identified.

01

Define the Market and Mandate

We agree on the target country, franchise model and responsibilities for a 12-month exclusive collaboration.

Government Support Available
02

Screen the Target Market

We use public sources to review early demand and competition signals, then select the cities and profiles to target.

Government Support Available
03

Plan Investor Marketing

We agree on your brand pitch, outreach channels and marketing budget before the campaign begins.

Government Support Available
04

Introduce Suitable Investors

We screen single-unit and master franchise candidates by territory, investment capacity and operating experience, then coordinate meetings.

Government Support Available
05

Deliver the Market Brief

Once a suitable investor is identified, we deepen the research for their target city and franchise model and present the findings in an investor-ready brief.

Government Support Available
06

Support Market Entry

After an agreement, we help coordinate sites, local partners and opening preparations, and assess potential eligibility for Turkish government support.

Government Support Available

How It Works

From the first conversation to investor outreach and market entry, you know what each stage involves and what it delivers.

Your 12-Month Roadmap
  1. 01First Contact

    Understand Your Brand and Goals

    In an online meeting we discuss your franchise model, target market and ideal investor.

  2. 02First 15 Days

    Define the Partnership

    Once we agree, we document the scope of the 12-month exclusive mandate and the success fee terms.

  3. 03Month 1

    Initial Screening and Campaign Planning

    We review early market signals, set candidate criteria and prepare the marketing plan.

  4. 04Months 2–6

    Promote the Brand and Reach Candidates

    We promote your brand through selected events, publications and advertising channels, then identify suitable investors among the enquiries.

  5. 05Months 6–12

    Investor Meetings and Market Brief

    We coordinate meetings. Once an investor is identified, we deliver the detailed market brief and plan the agreement and market-entry steps.

This roadmap is the planned workflow and may be adjusted together for market conditions and your brand’s readiness. Investor agreements depend on the parties’ decisions; grant approvals rest with the relevant authority.

How Does the Franchise Partnership Work?

Know from the outset how the marketing budget will be used, what the investor will receive and when the success fee applies.

  1. BEFORE AND DURING THE CAMPAIGN

    How Do We Use the Marketing Budget?

    We use the marketing budget to introduce your brand to franchise investors in your target market.

    • Introduce your brand to prospective investors at selected networking events.
    • List your brand in Turkish, English and German in the Onbusinessinsight.com franchise search engine.
    • Run multilingual search and social media ads on LinkedIn, Google and Meta (Facebook and Instagram).
    • Targeted email marketing to prospective investors.
    • Interview a company representative about your franchise model and the investment opportunity.
    • Publish your company’s press release as a clearly labelled sponsored article (advertorial) on Onbusinessinsight.com each month.
  2. ONCE AN INVESTOR IS IDENTIFIED

    How Do We Research the Market?

    Using public data and local conversations, we prepare a brief that helps the investor assess market entry.

    • Industry overview and profitability analysis.
    • Comparison of similar brands, price ranges and selected locations.
    • Assessment of the appropriate company structure for the investor, required permits and steps to opening.
  3. ONCE AN INVESTOR IS FOUND

    How Does the Success Fee Work?

    The success fee is separate from the marketing budget.

    • The right to the success fee arises when the investor signs the franchise agreement.
    • The commission rate is agreed by both parties and set out in the contract.
    • Additional services and specialist fees are quoted separately.
WHAT THE INVESTOR RECEIVES

One market brief with city and site comparisons, a competitive overview and opening assumptions.

Frequently Asked Questions

How do you find franchise investors?

We define the target market and candidate profile. We reach candidates through selected events, Onbusinessinsight.com, multilingual digital ads and email marketing, then coordinate meetings with suitable prospects.

When does the investor receive the market brief?

Once a suitable investor is identified, we deliver a brief covering the industry and profitability, competing brands, prices, locations, company structure, permits and steps to opening.

When does the success fee apply?

The right to the fee arises when the investor signs the franchise agreement. The parties agree on the commission rate in the contract. The marketing budget is treated separately.

Don’t put your growth ambitions on hold. Speak to our expert team today.

Let’s assess your next market together and clarify every step you need.

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